Analysis & Strategy
To develop a targeted online retail strategy we combine e-commerce best practice with in-depth business experience across a variety of industries and we include separate phases in our strategy for research, planning, and information architecture. We define the metrics to accurately measure results, and to create a site that meets all requirements.
OMNIA covers up all e-commerce processes such as website design and development, project management, business analysis, search engine marketing, information architecture, user interface and quality control.
Starting by learning all there is to know about your business, familiarising with your corporate goals, culture, vision and mission, our specialists set out to analyse the strengths and weaknesses of your current online presence before developing a customised e-commerce strategy and supervising its successful implementation. In a next step, they continuously track your e-business’ progress and suggest changes and tweaks as necessary. The dedicated e-commerce specialist also supervises additional internet marketing activities, including search, email marketing and more.
Speaking to consumers in their own language is proven to support international branding goals and significantly increase conversions. A simple translation of existing web content will rarely do. Instead, your site must adapt to the local culture and cater to the needs of each country’s shoppers. Similarly, you will need to optimise your international search engine marketing campaigns for each target country.
Localised Customer Service
For a global e-business to succeed in this economy, it must offer customer service in the local language and at appropriate times for foreign shoppers. We will help you implement a local service and support solution tailored to your business, whether this means setting up an in-house, multi-lingual 24-hour support team or partnering with the right call center provider.
Complying with Local Rules and Regulations
E-businesses who sell worldwide may run into barriers of international e-commerce. You need to comply with local rules and regulations in various areas from advertising to product labelling, to taxes and customs, to return policies and charge backs. We will help you to understand all these rules, advise you which countries are easiest for you to enter, and connect you with the right suppliers to help you with all operational matters.
While going global is promising, it also poses considerable challenges, requiring retailers to thoroughly understand the needs, tastes, rules and regulations of their different target markets worldwide, offer localised websites and customer service solutions, manage the logistics behind international shipping and fulfilment, mitigate the risks of credit card fraud, and handle international chargebacks.
At OMNIA, we are specialised in customised consulting and implementation services for companies who want to sell overseas and have proven expertise in helping each e-business go global the right way and reach new customers.
We have the technological capabilities to integrated website with any courier service at all phases from developing packing slips to tracking a package to its final destination and developing a robust shipping calculator. In addition, if you are not equipped to handle the complexity of international checkout, including country-specific customs, taxes, duties, and international shipping and fulfilment, we will help you find the right partner for the task and prepare your site so that your international orders flow smoothly from your site to your shipping partner’s fulfilment solution.
To ensure foreign shoppers enjoy a seamless, convenient shopping experience, we recommend adding a currency converter to the site, and showing not only the item price but also the fully landed cost of delivery including shipping and handling in the local currency. We also help you select and add local payment options to your site, and find the best shipping and delivery solution for your business.
More About Our Services
The ecosystem of e-commerce and business applications has evolved: highly specialised vendors now offer every kind of specialty tool, plug-in feature and business operations application imaginable and still new applications are appearing every day.
Technology & Integration
E-commerce stands for efficient information delivery, engaging user experience across all platforms in an omni-channel sales environment. Our e-commerce strategists, UI experts and information architects create a series of custom designs geared to engage your target audience and deliver business results.